The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Own the sales packaging strategy for Lyft Ads' full suite of on: and off-platform advertising solutions, building differentiated packages that map to advertiser objectives and buying behavior
Set the vision and calendar for tentpole and cultural-moment packaging (Super: Bowl, March Madness, Women’s World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve), using ridership and audience data to identify where and when advertisers should show up
Craft the go-to-market narratives behind each package, from initial: data-driven thesis to the story sellers use in market, in partnership with Product Marketing and Lyft Ads Studio
Formulate pricing and deal economics for sponsorships, tentpole packages, and: multi-product bundles, balancing revenue optimization with competitive positioning and advertiser value
Build multi-product solutions that combine packaging with measurement: frameworks, giving advertisers a clear read on performance and giving sellers proof points to close
Partner with Sales, Data Science, and Finance to model package performance,: set pricing guardrails, and build scalable frameworks for both direct IO and programmatic deal structures
What they're looking for
- Develop audience-segmented packaging for key verticals (CPG, QSR, Auto,: Financial Services, Travel) to sharpen sales conversations by category
- Own the GTM materials that arm the field: one-sheets, rate cards, media plans, packaging guides, and sales playbooks
- Establish a feedback loop between field sales and the packaging/pricing: function so offerings stay relevant, competitive, and commercially viable
- Report on tentpole and package performance and build case studies with: Product Marketing to prove out the model and inform the next cycle
