The opportunity
We’re looking for a strategic, customer-journey-obsessed leader to take ownership of Asana's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring Asana's vision to life on asana.
What you'll do
Bring end-to-end website strategy for asana.com to life, establishing a: customer-journey-led vision for key segments
Influence how the site supports product discovery, trial starts, and revenue: growth across new and existing audiences
Develop the website tactical roadmap by synthesizing qualitative research,: user insights, and quantitative data to identify the highest-leverage opportunities for the business.
Build deep cross-functional alignment, influencing how teams in PMM, product,: engineering, and design contribute to and evolve the digital experience—turning the web into a shared strategic asset.
Elevate how the web team operates, shifting from a support model toward: proactive, insight-driven strategy that shapes how Asana shows up for customers online.
Partner with PMM and product to translate Asana's multi-product portfolio: into a coherent, compelling experience for distinct audiences, including new visitors, active trial users, and existing customers.
What they're looking for
- Establish a clear measurement framework for the website, defining success: metrics and building the analytics practice that makes progress visible and actionable across the organization.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Proven experience owning digital strategy for a complex, multi-product or: multi-audience website—in SaaS, e-commerce, or another category with similarly layered site architecture and diverse visitor goals.
- Lead with customer journey thinking: naturally frame decisions around how different audiences find, evaluate, and engage with a product or brand online, and use that lens to set direction for a team.
