The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Programmatic Strategy & Audience Extension Go-to-Market Own the end-to-end: strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
Develop compelling narratives, positioning frameworks, and packaging: structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
Define the commercial and product strategy for how Audience Extension is: sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
Partner closely with Product Management and Data Science to ensure: programmatic offerings are technically sound, scalable, and competitively differentiated.
Monitor programmatic market trends, competitive dynamics, and evolving buyer: behavior to proactively refine strategy and maintain a leading position.
Drive revenue growth through programmatic channels by identifying new demand: sources and structuring scalable, repeatable go-to-market motions.
What they're looking for
- Programmatic Channel & Partner Management Identify, evaluate, and manage: relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
- Partner with the leadership team to influence commercial negotiations and: deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.
- Build a partner prioritization framework that optimizes for revenue impact,: technical efficiency, audience scale, and strategic alignment.
- Serve as the primary business point of contact for programmatic demand and: measurement partners; drive QBRs, joint business plans, and revenue accountability.
