Staff Product Manager, Organic GrowthActive$165K

HelloFresh
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Hybrid · Toronto, Ontario, CanadaMarketing

The opportunity

The Opportunity HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets. Historically, we have grown through paid acquisition, but the way people discover food is changing twice over.

What they're looking for

  • Extend organic discovery from "showing up" to "converting": connect GEO presence to our Agentic Commerce surface so discovery in an LLM turns into action.
  • Partner with New Ventures on the Discovery MCP / ChatGPT App and the: hub-and-spoke platform (MCP / Apps SDK, then Claude and Gemini), helping shape funnel and active-experience coverage as the space matures.
  • Route food-intent traffic into the Cooking Companion / Cookbook experience: (web-to-app save, cook-along, shopping lists) to build daily active users, not just sessions.
  • Own one integrated, prioritized organic-discovery roadmap that keeps content,: product, engineering, data, and AI measurement connected.