The opportunity
Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool. What we don't have is someone whose full-time job is making this program a real growth engine.
What you'll do
Build and scale startup partnerships. Expand relationships with accelerators,: incubators, VC platforms, and startup deal aggregators. Make Sentry's credits program a no-brainer inclusion in every startup perks stack.
Own the startup acquisition funnel. Design programs that move early-stage: companies from free plan → credits program → paid customers → expansion. Instrument everything so we know where the pipeline is and where it leaks.
Be Sentry's face in the startup ecosystem. Show up at demo days, founder: events, and SF tech week. Build relationships with the people building the next generation of companies. Not because it's a line item, but because you're genuinely in that world.
Create content and campaigns for startup audiences. Founders and early: engineers don't read whitepapers (we don’t write them either). Figure out what they do read, watch, and share, then put Sentry in front of them in a way that feels useful, not salesy.
Shape the startup program itself. Evolve the credits structure, trial: experience, and onboarding for early-stage teams. Advocate for what startups actually need from Sentry's product and packaging.
Measure and report on the program's impact. Define KPIs that connect startup: program activity to revenue outcomes – not vanity metrics.
What they're looking for
- –7 years in marketing, growth, or partnerships, with significant time spent: working with or inside early-stage startups
- Experience building programs from scratch: not inheriting and optimizing, but actually standing something up
- Track record of working across growth, brand, community, and partnerships (not just one lane)
- Familiarity with the developer tools or B2B SaaS ecosystem
- Experience managing partner relationships (accelerators, VCs, deal platforms): and getting real results from them
- Bonus: you came to marketing from somewhere unexpected: operations, policy, legal, engineering, and it gives you a different lens on the work
