The opportunity
*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team , empowering our collective efforts by valuing each individual’s unique perspective.
What you'll do
Act as the dedicated strategic finance partner to our Marketing organization,: supporting leadership with planning, performance analysis and investment decisions.
Develop and improve our understanding of key marketing and SaaS unit: economics, including CAC, LTV, LTV/CAC, CAC payback and ROAS .
Analyze marketing performance across channels, campaigns and customer: segments to understand where investment is generating the strongest returns.
Partner with Marketing to understand the full acquisition funnel and the: relationship between marketing spend, customer acquisition, pipeline and revenue.
Help improve our attribution and understanding of how different marketing: activities — including paid channels — contribute to overall and organic growth.
Build dynamic forecasts and scenario models that allow us to move beyond: static budgeting and make faster, more informed investment decisions.
What they're looking for
- Model the impact of increasing or decreasing investment across different: channels, including identifying where returns begin to diminish.
- Identify opportunities to improve marketing efficiency and recommend where: investment should be increased, reduced or reallocated.
- Translate complex financial and performance data into clear, commercially: relevant insights for Marketing, Finance and senior leadership.
- Help build scalable processes, frameworks and reporting as Typeform continues: to develop its Strategic Finance capability.
