The opportunity
The Value Proposition & New Benefits team owns what our core value proposition for subscription should be, and the new benefits that bring it to life. We sit within the wider Subscription EMEA org, whose vision is to create the world's leading membership programme in local…
What you'll do
What new benefits should we launch for Subscription: which ideas are worth pursuing, and what's the business case for each?
How do we prioritise and sequence a pipeline of benefit ideas against limited: engineering, design, and operational capacity?
How do we define success for a new benefit before launch: what does a good outcome look like, and what would tell us to kill it?
Once live, how is a benefit actually performing: impact on acquisition, retention, frequency, and member satisfaction - against its cost to serve, and what does that tell us to do next?
How do we take a benefit from a small pilot to a scaled, steady-state: feature, and what needs to be true operationally for that to work?
Own the strategy and roadmap for new benefits within Subscription: build the analysis, the business case, and the plan, and drive it through to execution.
What they're looking for
- Cross-functional delivery: partner with Product, Engineering, Design, Data Science, Marketing, and Finance to take benefit ideas from concept to launch, without formal authority over any of them.
- Build and prioritise the benefit pipeline: evaluate a stream of ideas (experiential, use-case specific, or otherwise), size their potential impact and cost, and decide what's worth building next.
- Track ongoing performance: maintain visibility into each live benefit's impact on acquisition, retention, frequency, and satisfaction against its cost to serve, flagging when something needs attention.
- Scale what works: take benefits from small pilots to steady-state features, defining the operating model, reporting cadence, and processes needed to run them sustainably.
