The opportunity
The Web Growth & SEO Manager will own how prospects find and move through the FourKites website, from search and AI answers to conversion. You will combine experimentation, SEO, GEO, and AEO into one growth roadmap.
What you'll do
Own the website strategy, roadmap, and performance across brand, product, solution, and resource pages
Align web priorities with demand generation, product marketing, content, and sales stakeholders
Own the A/B testing program: research, hypotheses, prioritization, test design, analysis, and reporting
Maintain a testing backlog and a library of learnings that informs design and messaging
Partner with the Web Platform Lead on new builds, QA, and tooling
Own the SEO, GEO, and AEO strategy and roadmap, tied to topics that matter to pipeline
What they're looking for
- Define keyword, topic, and entity strategy for product, solution, industry, and thought-leadership content
- Optimize on-page SEO: metadata, headings, internal linking, content structure, and refreshes of underperforming pages
- Track and improve brand presence in AI-generated answers (ChatGPT, Gemini,: Claude, Perplexity, Google AI features)
- Structure content for extraction and citation: clear answers, FAQs, entity coverage, authoritative sourcing, and schema
