Alliance Marketing ManagerPosted today$129K–$170K

ChargePoint
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The opportunity

Vice President, Growth & Demand Generation

What you'll do

  • Develop and execute the joint ChargePoint and Eaton marketing strategy: aligned to shared pipeline and revenue goals.

  • Identify target markets, customer segments, key use cases, and growth opportunities for the partnership.

  • Create joint messaging, value propositions, offers, and content that: communicate the value of the combined solution.

  • Build and manage integrated go-to-market programs, including campaigns,: account-based marketing initiatives, events, webinars, and strategic customer engagements.

  • Develop sales activation programs, tools, and resources that enable both: organizations to identify opportunities, engage customers, and advance joint solutions.

  • Collaborate with cross-functional stakeholders across ChargePoint and Eaton: to align priorities and drive execution.

What they're looking for

  • + years of B2B marketing experience.
  • Experience in alliance, partner, channel, field, or demand generation marketing.
  • Experience leading marketing initiatives for a strategic technology, ecosystem, or channel partnership.
  • Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline.
  • Strong understanding of B2B go-to-market strategies, sales activation, and demand generation.
  • Proven ability to manage and influence stakeholders across complex organizations.
  • Ability to translate strategy into execution and drive programs across multiple teams.