The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Own EMEA Digital Media Strategy: Develop and lead the regional paid media strategy across priority EMEA markets, translating global priorities into market-specific investment, audience, channel, and activation plans.
Manage Regional Investment & Performance: Own regional paid media budgets and recommend shifts across geographies, channels, campaigns, and buyer motions based on performance, pipeline contribution, and market opportunity.
Lead Full-Funnel Digital Acquisition: Build and optimize integrated programs across Paid Search, Paid Social, Programmatic Display, retargeting, content syndication, and ABM/ABX motions.
Drive Regional Performance Strategy: Move beyond platform metrics to evaluate inquiry quality, qualified demand, opportunity creation, pipeline progression, and revenue impact, identifying where demand is—and is not—progressing.
Develop a Regional Point of View: Surface trends and performance insights across EMEA and proactively recommend changes to targeting, media mix, creative, offers, and investment.
Lead AI & Workflow Innovation: Identify and scale practical uses of generative AI and automation across localization, audience development, creative testing, campaign operations, analysis, and optimization.
What they're looking for
- Influence Cross-Functional Stakeholders: Serve as the senior digital media partner to EMEA Field Marketing, Global Demand Generation, Product Marketing, Marketing Operations, Sales Development, and global media teams.
- Advance Signal-Based Marketing: Incorporate intent, engagement, account, web, and CRM signals into media targeting and activation to improve buyer progression and investment efficiency.
- Own Measurement & Optimization: Partner with Marketing Operations and Analytics to strengthen conversion tracking, offline signal feedback, attribution, and platform optimization toward qualified business outcomes.
- Lead Localization & Vendor Strategy: Manage regional agencies and partners, ensuring localized campaigns achieve both cultural relevance and performance objectives while maintaining global brand standards.
