Associate Director, Paid Strategy (all genders)Active
The opportunity
Global Paid Marketing owns how HelloFresh Group buys customers across its portfolio of brands and markets. The team spans Paid Social, Paid Search, Display & Video, Partnerships & Affiliates, Creative Strategy and the Creators program, and steers one of the largest acquisition budgets in direct-to-consumer.
What you'll do
Own the planning cycle for the global paid portfolio: annual Business Plan, half-year budgets and monthly MBT re-forecasts, from channel-mix and entity allocation through to CAC and volume guardrails.
Partner with StratOps and Finance so paid commitments tie to company targets,: and pressure-test every submission based on run-rates and data-driven assumptions
Shape the multi-year paid strategy: where to invest, where to pull back, and which capabilities the organization needs to build.
Design and run the operating cadence of the paid organization: weekly and monthly business reviews, QBRs, leadership team meetings and senior leadership steerings.
Set agendas, write or commission pre-reads, and own the decision and action: log so every meeting ends with an owner and a date, and every commitment is followed through.
Define the KPIs, targets and reporting standards that let leadership compare: channels and entities on one consistent basis.
What they're looking for
- Lead the high-priority initiatives that span channels and no single team: owns, such as measurement and incrementality, partner and agency consolidation, and AI adoption across the team.
- Run them with clear scope, milestones and owners, and escalate early when they drift.
- Conduct and synthesize ad hoc strategic analysis to support paid leadership: with decision marking or problem solving
- Turn performance across channels and entities into a single, narrative for: senior leadership: CMO updates, QBRs, steering decks and budget reviews.
