Senior Product Marketing ManagerNew
The opportunity
As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will…
What you'll do
Lead the development and end-to-end execution of go-to-market plans for: priority product launches, new propositions, and major business initiatives across Australia and New Zealand.
Own the integrated merchandising calendar and optimise product presentation: across key touchpoints, including our app, web, menu UX, and CRM channels.
Develop clear creative briefs and messaging frameworks, partnering closely: with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling.
Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments.
Collaborate with Digital Operations and Global teams to plan, test, and: optimise digital merchandising placements and features.
Partner with Product Strategy, Growth, and Analytics to track campaign: performance, evaluate customer behaviour, and deliver actionable post-launch reviews.
What they're looking for
- Shape local product marketing strategy by applying customer research,: commercial priorities, and competitive intelligence to drive ongoing engagement and retention.
- + years of experience across product marketing, brand marketing, proposition: development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses.
- A proven track record of managing and delivering multi-channel product: launches or merchandising initiatives from brief through to launch.
- Practical experience working across digital customer journeys, content: management, conversion optimisation, and merchandising touchpoints.
