The opportunity
The ANZ B2B Marketing Lead is the accountable market owner for OpenAI’s B2B marketing strategy, execution, and outcomes across Australia and New Zealand. They set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and…
What you'll do
Own ANZ B2B marketing strategy and investment recommendations across: Australia and New Zealand, prioritizing enterprise and mid-market opportunities in alignment with local GTM, regional, and global goals
Plan and run integrated marketing programs across ABM, field events,: executive programs, roundtables, partner co-marketing, customer stories
Activate global and regional campaigns for the ANZ market, adapting: messaging, channels, proof points, and execution for local audiences
Create high-impact local content, including customer stories, executive: narratives, sales enablement, newsletters, and campaign assets
Partner with Sales to identify priority enterprise and mid-market accounts,: industries, pipeline gaps, and buyer objections across Australia and New Zealand
Work with Product Marketing, APAC Marketing, and Global Marketing to adapt: launches and B2B narratives for audiences across Australia and New Zealand
What they're looking for
- + years of experience in B2B, enterprise, field, demand generation, or: integrated marketing, with substantial ANZ B2B market experience
- Proven experience driving measurable B2B pipeline and adoption through: integrated demand generation, field marketing, events, and content programs
- Proven experience building and executing account-based marketing (ABM): programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
- Proven experience executing integrated marketing programs that translate: global or regional campaigns into locally relevant messaging, channels, content, and activation
- Strong understanding of enterprise and mid-market buying dynamics across: Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
- Full professional English fluency with strong writing, editing, and content: production judgment for audiences across Australia and New Zealand
- Demonstrated ability to work cross-functionally with Sales, Product: Marketing, Comms, Legal, Partnerships, and regional and global teams
- Strong project management skills and proven ability to manage multiple: programs, agencies, vendors, budgets, and stakeholders
