B2B Product Marketing ManagerActive$118K–$154K

Oscar Health
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The opportunity

Hi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team.

What you'll do

  • Execute Go-to-Market Orchestration to drive the end-to-end go-to-market: lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.

  • Serve as a Strategic Domain Expert. Act as the primary marketing point of: contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.

  • Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.

  • Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.

  • Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.

  • Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.

What they're looking for

  • Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
  • Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
  • Compliance with all applicable laws and regulations.
  • Other duties as assigned.