The opportunity
As a Brand Insights, Measurement Lead at Anthropic, you will strengthen the evidence that fuels our brand decisions: knowing whether marketing spend and effort is working, saying so clearly on a schedule to the people who need to hear it. Marketing Insights turns market,…
What you'll do
Own the recurring executive and all-hands readouts that put key metrics,: headwinds and tailwinds in front of marketing management and the broader team
Lead process ownership of the Prosumer and B2B brand health tracker studies,: including managing the research vendor relationships that field them
Lead coordination across Comms, Marketing and data science on the: brand-health dashboard, aligning all three groups on one consistent view of the data
Support media mix modeling, multi-touch attribution and incrementality: analyses that inform how marketing budget and effort get allocated, moving the team past correlation to a defensible read on what's actually driving outcomes
Run best-practice pre: and post-campaign analysis on individual campaigns, covering creative, channel, audience, and timing effects, and turn each read into a specific change for the next campaign
Roll up campaign-level learnings into a recurring view for leadership: which channels, creative approaches, and audiences are outperforming over time, and where the team should adjust the playbook next
What they're looking for
- Build audience and funnel analyses that quantify how different audiences: move, and relate to each other, from awareness through consideration to conversion, and what that means for where to invest
- Audit how customer sentiment gets reported across the business and design a more efficient, consistent process
- Manage the underlying data pipelines so that recurring readouts stay reliable: and don't get rebuilt from scratch each cycle
- Partner with Marketing Insights teammates to keep measurement process and: research design in sync, including feeding into the Marketing Business Review scorecard process