The opportunity
As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands. Claude is becoming part of how people work, build, and discover, and how we organize and name what we make shapes how a broad, global audience of…
What you'll do
Own all brand architecture strategy across Anthropic and Claude, including: how brands, products, models, features, plans, and programs relate to one another
Lead decisions on where new products, models, features, and programs sit in: the portfolio, including when an offering extends an existing brand and when it needs its own, and when something earns a name versus a plain description
Own the company's global naming strategy and all naming work from brief to: launch, across products, features, events, and programs
Develop names yourself, in volume, from descriptive to coined, and help teams: and leaders pressure test them, running research when a decision needs it
Build coherent brand architecture, naming, and terminology systems, including: conventions, usage rules, and a source of truth, along with tools and training so teams can make routine calls on their own
Manage intake and review, and get teams to come to us early, while there's: still space to think, connect dots, and simplify
What they're looking for
- Led brand architecture or naming in-house, at a specialty branding agency, or at a consultancy
- Restructured a brand portfolio through rapid growth or major change
- Experience with AI products, models, or programs, or with technology companies more broadly
- Led naming across global markets, including linguistic and cultural checks
- Worked across both consumer and enterprise brands
- Designed qualitative or quantitative brand architecture or naming research,: or managed naming, verbal identity, or research partners
- A background in linguistics, copywriting, or verbal identity, and experience using AI tools in creative work
- The ability to learn new, often technical, domains well enough to position, name, and brand them
