The opportunity
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation.
What you'll do
Shape SELF's strategy and growth plans, building strategies that attract the: right audiences and strengthen engagement and advocacy.
Lead the programming and audience experience for SELF events and chapters.: Define the purpose, format, agenda, speakers, and follow-up, partnering with program operations and event teams on logistics and delivery.
Design the full member experience, including automated journeys and: cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams. Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so SELF and other programs scale without losing personalization.
Build SELF's annual programming and marketing calendar. Coordinate: experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities.
Put AI to work in community marketing. Experiment with ways to automate: workflows, understand member feedback, personalize content, and make better decisions. Apply human judgment, review outputs for quality, and handle member data responsibly.
Partner with Sales and Customer Success to identify priority accounts and top: customer champions. Build relevant paths for them to join and contribute to community programs as members, speakers, and peer leaders, with coordinated outreach and follow-up.
What they're looking for
- Collaborate with internal executive teams and crossfunctional partners, as: well as external community partners to seed growth and integrate across existing plans.
- Track, measure and iterate on membership growth, event participation and: quality, activation, retention, satisfaction, priority-account engagement, and advocacy.
