Business Development RepresentativeActive$56K–$67K

The opportunity

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.

What you'll do

  • Outbound Prospecting: Conduct over 100 cold calls to prospective buyers, facilitating next steps such as scheduling meetings for account executives to further qualify leads.

  • Qualify Opportunities: Identify and nurture a large volume of prospects to qualify leads through multiple channels.

  • Educate & Inspire: Communicate Gusto’s value to prospects and customers, highlighting how our platform helps businesses streamline operations and better serve their employees.

  • Collaborate with AEs: Partner with Account Executives to drive pipeline generation, account planning, and meeting conversion.

  • Maintain CRM Hygiene: Accurately log all activities and insights in Salesforce and maintain a disciplined, data-driven approach to outreach.

  • Hit Goals & Grow: Consistently meet monthly and quarterly quotas and metrics, while contributing to a high-performing team culture focused on results and career development.

What they're looking for

  • AI Fluency: Use AI-powered workflows as a core part of how you sell: running assigned tools daily, surfacing friction and inefficiencies as you find them, and collaborating with your team to influence what gets built or improved next.
  • + years of sales or outbound prospecting experience, ideally in SaaS, HCM, HR: Tech, or FinTech but specific industry experience not required
  • Expertise in outbound prospecting and sales strategy, with a proven track record of success.
  • Advanced written and verbal communication skills, with the ability to craft and deliver compelling messaging.