Chief Marketing Officer - DACHActive

We're at a pivotal moment. This is not a role focused on maintaining momentum — it's about creating it.

What you'll do

• Brand Activation & Storytelling: Build brand love at scale. Lead culturally relevant brand initiatives that strengthen resonance across the DACH region, turning creative ideas into measurable engagement, loyalty, and long-term growth.

• Product Marketing Excellence: Connect product truth with customer value. Partner with local and global teams to shape compelling positioning, define brand territories, and deliver best-in-class go-to-market strategies grounded in customer insight and experimentation.

• Experimentation & Innovation: Test bold ideas. Scale what works. Identify new growth opportunities, pilot innovative marketing models, and build fast learning loops that transform experimentation into scalable impact.

• Product-Led Growth: Design seamless growth engines. Create product-led pathways that integrate brand, CX, and digital experiences to drive conversions, retention, and sustainable business performance.

• Strategic Positioning and Targeting: Define the next chapter of HelloFresh DACH. Elevate regional positioning and refine audience strategies to strengthen relevance, differentiation, and long-term brand equity in the DACH market.

• Partnerships & Cultural Impact: Create breakthrough collaborations. Develop high-impact partnerships with creators, talent, and cultural platforms that expand reach, build credibility, and inspire excitement among new and existing customers.

What they're looking for

• Executive Leadership: Shape strategy at the highest level. Serve as a core member of the DACH Leadership Team, driving alignment, championing customer-centricity, and ensuring marketing plays a central role in company-wide decision-making.