The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Be the voice of Lyft social and drive our daily reaction engine Maintain a: consistent, unmistakably Lyft voice across comments, replies, DMs, and reposts on Instagram, TikTok, Threads, Reddit, and LinkedIn
Drive and manage our Threads channel, included replies, owned responses, and more
Lead our surprise and delight initiatives on social, driving earned impact with creators
Monitor successful comments and conversations and be able to tell the story of impact
Manage day-to-day content publishing across Lyft's consumer social accounts —: scheduling, copy, final QA, and in-platform posting
Play offense in culture Be very online: Spend hours of your day on the: actual platforms, listening for relevant conversations
What they're looking for
- Repost and engage with UGC, and working hand-in-hand with Support to escalate: rider and driver issues surfacing in social — quickly, with the right context, to the right people
- Bring proactive opportunities to the team with a point of view: what the moment is, why Lyft has a right to play, and what we'd say
- Tell the story of the work Socialize wins, learnings, and cultural insight: across the org — recaps, readouts, and highlight reels that make the value of community work obvious. You don’t just do the thing—you storytell about the thing internally, helping others understand your impact
- Turn scattered engagement into a narrative: what we did, what happened, what we do next
