The opportunity
Anthropic is seeking an experienced Customer Programs Manager to build the operational foundation that allows our customer marketing engine to scale. As our advocacy and co-marketing programs grow across startups, digital-native businesses, and enterprise accounts, we need…
What you'll do
Own the investment behind our customer co-marketing programs, covering: allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
Develop and execute co-marketing plans with participating customers that grow: Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
Run the always-on scaled co-marketing motion, co-producing high-quality: creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
Partner with Customer Marketing, Sales, and Partnerships to decide which: customers we work with and build the criteria that keep those decisions consistent
Own the customer marketing intake process and its tooling, keeping it the: system of record and building the playbooks that keep it consistent as we scale, partnering with Customer Marketing segment leads who own triage and prioritization for their segments
Define how we measure the impact of our customer marketing investments,: working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
What they're looking for
- Report back to participating customers on what their participation returned,: measured on the outcomes they care about, like reach, engagement, and new customer acquisition
- Use Claude as a core part of your operational toolkit: building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team
- Managed co-marketing growth or partner investment programs and are: comfortable with the reconciliation, forecasting, agency coordination, and stakeholder reporting that comes with it
- Managed agencies as a working partner, developing the brief, directing the: work, and holding the quality bar on co-branded creative
