The opportunity
Anthropic is seeking an experienced Customer Programs Manager to build the operational foundation that allows our customer marketing engine to scale. As our advocacy and co-marketing programs grow across startups, digital-native businesses, and enterprise accounts, we need…
What you'll do
Own the investment behind our customer co-marketing programs, covering: allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
Develop and execute co-marketing plans with participating customers that grow: Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
Run the always-on scaled co-marketing motion, co-producing high-quality: creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
Partner with Customer Marketing, Sales, and Partnerships to decide which: customers we work with and build the criteria that keep those decisions consistent
Own the customer marketing intake process and its tooling, keeping it the: system of record and building the playbooks that keep it consistent as we scale, partnering with Customer Marketing segment leads who own triage and prioritization for their segments
Define how we measure the impact of our customer marketing investments,: working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
What they're looking for
- + years in B2B SaaS marketing, including at least 3 years in customer: marketing. Partner marketing or program management experience is a strong plus.
- Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company
- Background in revenue operations or marketing analytics, and hands-on comfort in Salesforce and BI tooling
- Experience proving incremental program impact against a comparison group rather than reporting activity
- Experience standing up or owning the tooling behind a marketing program: intake forms, workflow automation, dashboards, or a customer participation database
- Comfort working closely with Sales teams and an understanding of how customer: marketing supports pipeline and retention
