The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Local Digital Execution: Support the rollout and optimization of localized paid media programs—including Search, Social, and Display—ensuring all campaigns are linguistically precise and aligned with Japanese business etiquette.
AI-Driven Agility: Leverage generative AI and agentic pipelines to accelerate the localization of ad copy, automate routine content variations, and ensure high-velocity creative testing specific to the Japanese market.
Search & Generative Engine Optimization: Collaborate with global and APJ teams to implement region-specific SEO and GEO strategies, maximizing organic visibility across both traditional search engines and AI chatbot platforms in Japan.
APJ & Global Alignment: Support paid media liaison for Japan, working closely with the broader APJ regional marketing team to share data-backed insights, align on regional goals, and adapt global campaigns for local success.
Pipeline Tracking & QA: Monitor the lead lifecycle from initial digital inquiry to Sales Development (xDR) handover, implementing rigorous quality assurance (QA) to maintain absolute brand compliance across Japanese touchpoints.
Resourceful Problem Solving: Navigate complex localization bottlenecks by managing local vendor relationships and utilizing internal marketing technology stacks to their absolute
What they're looking for
- Hands-on Ad & Budget Management: Manage bids, budgets, placements, and creative directly in Google Ads, LinkedIn, and local Japanese networks to drive maximum ROI.
- Experience: 2–5 years of scrappy, hands-on experience in digital marketing,: demand generation, or campaign execution, specifically within the Japanese B2B tech landscape.
- Regional Expertise: Deep, practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles.
- Language Skills: Native-level fluency in Japanese and professional working proficiency in English to effectively bridge the gap between local sales teams and global marketing hubs.
