The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact
An Ads ecosystem narrative, messaging, and outbound marketing strategy that: reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels
Priority Ads features and new product opportunities shaped by the voice of: the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy
Strategic, high visibility launches and marketing programs executed and: measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events
A sales team and advertiser base educated on the value of Instacart's data: and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing
+ years of experience in product marketing and related product/marketing: roles with at least 6 years in digital advertising and tech industry specifically
What they're looking for
- Experience in both outbound and inbound Product Marketing efforts
- Team management experience, across multiple product lines
- Bachelor's degree in marketing, business, or related field
- Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
