The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
A comprehensive GTM strategy for Instacart's AI-driven solutions is defined: and in motion — spanning consumer experiences, ecommerce analytics, and enhanced retailer workflows — with clear positioning, pricing frameworks, and retailer onboarding playbooks in place.
Cross-functional alignment across Product, Sales, Marketing, Finance, and: Legal is established, with governance forums running smoothly and transparent decision-making processes embedded across GTM and product teams.
Pilot programs and experimentation frameworks are launched and producing real: impact — validating AI-powered products with real retailer feedback and iterating based on measurable performance metrics.
Sales teams are enabled and equipped with AI-specific strategies, enablement: materials, and training programs that accelerate adoption and pipeline velocity.
Market intelligence and competitive analysis are regularly informing product: and commercialization decisions, keeping Instacart's AI solutions competitive, scalable, and aligned with evolving retailer needs.
+ years of experience in strategy, product commercialization, or GTM: planning, with a proven track record of defining and executing strategies for emerging offerings and driving measurable market impact.
What they're looking for
- Experience developing GTM strategies for AI-powered products, retailer: solutions, or enterprise technology platforms.
- Deep understanding of AI technologies, with the ability to translate: technical concepts into business value for diverse audiences.
- Expertise in product positioning, pricing frameworks, and solution packaging.
- Strong analytical capabilities, including experience with modeling,: forecasting, and evaluating solution performance.
