The opportunity
Clean luxury. Better for you.
What you'll do
Sales and Margin planning. Own the integrated sales forecast across channels,: supported by traffic, conversion, average selling price/order value, units, customer behavior and channel performance. Forecast gross margin and its drivers, including pricing, promotions, markdowns, product cost, freight, duties and channel mix. Partner with E-commerce, Retail, Merchandising and Marketing to build assumptions, lead ongoing reforecasting, and maintain daily and weekly sales reporting.
Inventory and working capital. Connect the sales forecast to inventory,: receipts and purchasing requirements. Forecast inventory levels, turns and weeks of supply; partner with Merchandising, Planning and Supply Chain on excess inventory, shortages and receipt risks; and model the implications for margin and cash flow.
Marketing effectiveness. Partner with Marketing/Growth to develop investment: plans and expected outcomes. Evaluate customer acquisition cost (CAC), return on ad spend (ROAS), contribution margin and productivity; assess marginal returns; and support allocation across marketing channels and customer segments.
Customer planning. Forecast new and retained customer counts, average order: value, purchase frequency and revenue per customer. Translate customer trends into sales forecasts and marketing decisions, using cohort insights developed by analytics partners.
Annual budget and integrated planning. Own Everlane’s annual budget and: rolling forecasts, coordinating functional leaders and Group FP&A. Integrate sales, margin, inventory, marketing, channel and customer plans; align expense inputs and Group requirements; and quantify risks, opportunities and upside/downside scenarios.
Business partnership and accountability. Work with functional leaders to: create expense forecasts and challenge assumptions using historical performance, operating KPIs and business context. Establish clear ownership of forecast drivers, explain results through those drivers, and track risks, opportunities and actions against business objectives.
What they're looking for
- Unit planning and economics. Build granular unit forecasts for inbound: receipts, outbound shipments, returns and sales by channel. Partner with Planning, Supply Chain and Group FP&A to reconcile unit flows and model per-unit revenue, margin and operating costs as inputs to Group financial forecasts.
- + years of progressive experience in company planning, commercial finance or: FP&A, with demonstrated ownership of commercial forecasts and business partnership.
- Experience in e-commerce, retail, apparel or consumer businesses is required,: including hands-on sales, margin, inventory and channel analysis.
- Strong customer planning and digital marketing measurement experience,: including forecasting new and retained customers, order value and frequency, and connecting marketing investment to revenue and profitability.
