Director, North America MarketingNew

Culture Amp
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The opportunity

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

What you'll do

  • Regional strategy: Develop and execute a data-driven North America marketing strategy that drives new customer acquisition, expands the existing customer base, and supports the region's growth targets.

  • Sales and CX alignment: Align the North America marketing strategy with the region's sales and customer experience (CX) strategy, ensuring pipeline generation and customer experience move together.

  • Sales and SDR partnership: Build and maintain close partnerships with sales leadership, sellers, SDR leadership and SDRs. This partnership is critical to achieving pipeline and growth targets across the region.

  • Team leadership and development: Lead, mentor and develop a high-performing North America marketing team, building a culture of collaboration, accountability and excellence.

  • AI-driven execution: Identify where AI tools can accelerate campaign delivery, content production and reporting, and embed them into the team's ways of working.

  • AI fluency and change management: Build the team's fluency with AI tools and lead the change management required to adopt new AI-enabled workflows.

What they're looking for

  • Collaboration with the Growth Marketing team: Partner with your fellow leaders in the Growth marketing team, which includes demand generation, ABM, the website, lifecycle marketing, SDR and regional leaders from EMEA and APAC, to bring global programmes to life in North America and represent the region's priorities back to the global team.
  • Alignment with global marketing: Partner with the broader global marketing organisation, which owns brand, comms, PR, social, and solutions marketing,.
  • Event strategy: Own the strategy and execution of regional events, trade shows and webinars, creating brand experiences that generate high-quality leads.
  • Budget optimisation: Manage the North America marketing budget, optimising the allocation of resources and investing where it will generate the best return.