The opportunity
Chime is on a mission to help millions of everyday people achieve financial progress — and we've built one of the strongest digital acquisition organizations in the industry to get there.
What you'll do
Own performance across Chime's full digital acquisition portfolio (paid: social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels), delivering ambitious growth, efficiency, and CAC targets.
Make portfolio-level investment and prioritization calls across channels,: talent, technology, and vendor partnerships, balancing near-term performance against long-term capability building.
Lead and develop a team of experienced channel managers as a true: player-coach — close enough to the work to challenge assumptions and unblock hard problems, but focused on multiplying impact through people and systems.
Build new acquisition channels, partnerships, or technology-enabled growth: motions — not just optimize the existing mix.
Stay plugged into the external digital ecosystem: platforms, agencies, AI/martech vendors, startups — to identify opportunities before they're obvious and bring new capability into Chime early.
Push the organization to rebuild how it works around AI: experimentation, creative production, media buying, and measurement — not just point-solution automation.
What they're looking for
- Partner cross-functionally with Media Planning/MMM, Growth Product Marketing,: Analytics, Risk, and Finance to align channel strategy to company-level growth and CAC goals.
- Represent Digital Acquisition in senior leadership forums, translating: channel performance into business outcomes for Growth LT, EC, and Board-level audiences.
- Experience leading a multi-channel digital acquisition or growth organization: with meaningful business accountability — not only channel-level metrics.
- A demonstrated record of owning growth, efficiency, and business outcomes.
