The opportunity
We are hiring for a Sr. Product Marketing Manager for Chime’s Lending product ecosystem.
What you'll do
Own and execute go-to-market strategy for Chime’s personal loan product, from: launch through iteration and scale. Establish best practices and frameworks for repeatable, high-quality product launches
Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
Influence product strategy and roadmap through customer insights, market: understanding, and competitive analysis
Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies
Partner with Growth and Lifecycle teams to ensure effective multichannel: execution and performance optimization
What they're looking for
- –10+ years of experience in product marketing with at least 3+ years of: consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing
- A track record of owning end-to-end go-to-market strategy: segmentation, funnel optimization and measurable business outcomes in a performance-driven environment
- Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development
- Experience partnering cross-functionally with Product, Growth, Credit Risk,: Brand, Analytics, Legal and Compliance
