The opportunity
Dropbox is looking for a Director of Media to own our total media investment—performance and brand—under a single leader.
What you'll do
Unified Media Strategy. Build and own Dropbox's media strategy across brand: and performance. Set the annual and quarterly investment thesis, define the channel portfolio, and make the tradeoff decisions on where spend moves and why.
Total Budget Ownership. Manage Dropbox's full media investment across paid: search, paid social, programmatic, display, video, mobile, affiliate, and brand channels. Own planning, forecasting, pacing, and in-quarter reallocation against efficiency and growth targets.
Brand and Performance Integration. Align reach, frequency, creative strategy,: and channel mix so brand and performance investment reinforce each other rather than compete. Partner closely with the Brand organization, which owns brand positioning and creative direction, to translate brand strategy into media execution.
Operating Model and Partnerships. Design and run the right mix of in-house: capability and agency partnership. Own agency relationships, and build the internal muscle where needed.
AI-Enabled Media Operations. Develop and execute a point of view on where: agentic and AI-enabled workflows belong in the media stack — creative production and testing velocity, audience modeling, budget allocation, bid strategy, reporting, and quality control. Make deliberate decisions about where machine judgment outperforms human judgment, and where it does not.
Connect Media to Revenue. Partner with Product Growth, Sales, and Marketing: Data Science to connect media signals to downstream outcomes — activation, conversion, product-qualified leads, expansion, and retention. Build the acquisition layer of a unified self-serve and sales-assisted revenue system.
What they're looking for
- + years in media, performance marketing, or digital marketing with increasing: scope and leadership responsibility, at a high-growth B2B and/or B2C company
- + years leading teams, including hiring, coaching, performance management, and org design
- Deep, hands-on expertise across paid channels: search, paid social, programmatic, display, video, mobile — including planning, forecasting, budget pacing, audience design, and performance management
- Experience owning brand media alongside performance media, with working: knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization
- Track record managing significant media budgets with clear, demonstrated: impact on acquisition efficiency, pipeline, or revenue
- Experience managing agency and vendor ecosystems: scoping, selecting, and holding partners accountable — and building in-house capability where it creates advantage
- Strong analytical fluency: attribution approaches, incrementality testing, MMM/MTA concepts, and unit economics (CAC, LTV, payback)
- Experience marketing across self-serve, product-led, and sales-assisted: motions, and adapting programs across consumer, SMB, and mid-market segments
