Director UX, GrowthPosted today$144K
The opportunity
We're looking for a Director of UX to lead the Growth experience end to end, across the brands in our portfolio, with HelloFresh and Factor the biggest. This is the team that owns how people discover our brands, sign up, get to their first great box, and keep coming back.
What you'll do
+ years in product design, including experience leading and growing teams in: a consumer (B2C) or product-led environment with a track record of moving metrics like activation, conversion, retention, and reactivation.
Exceptional craft. You are a top-tier designer who sets and holds a high bar,: and you stay hands-on enough to lead with credibility and a visionary eye for the brand. You can bring distinct brands to life and express them clearly and consistently across an experience.
High agency. You push for the right solution over the convenient one and make: things happen without waiting for permission.
AI-native practice. You already use AI across the design workflow, for: insight synthesis, rapid prototyping, and design to code, and you have a clear point of view on scaling it responsibly at a high quality bar. Fluency with tools like Figma and Claude is expected, and you can show your team what excellent AI-assisted work looks like.
Strong data fluency. You read behavioral data and experiment results well,: know what they are and aren't telling you, and use them to sharpen design, not just defend it. You're comfortable partnering with data science on experimentation quality.
Command of experimentation: hypothesis design, A/B testing, and funnel analysis as a connected system rather than isolated moments.
What they're looking for
- A partnership mindset with Growth product, marketing, lifecycle/CRM, and: engineering. You navigate constraints with engineers and shape research and synthesis with researchers.
- People leadership experience: building teams, coaching designers, and setting a quality bar others rally around.
- Experience shaping cross-channel communication strategy across app, email,: push, and web, so the message a customer gets is consistent and well-timed wherever they meet us.
- Experience with pricing, packaging, or monetization design.
