The opportunity
This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work…
What you'll do
Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
Partner closely with Product and Integrations teams on what Lattice builds,: while owning how partner-enabled capabilities are positioned and brought to market.
Develop joint launches, campaigns, events, content, customer stories, and: executive programs with strategic partners.
Translate partner-enabled capabilities into clear customer value, use cases,: messaging, and differentiated positioning.
Build repeatable partner marketing motions across co-marketing, field: activation, account opportunities, customer advocacy, and sales enablement.
Work with Sales and Field Marketing to activate partners through events,: regional programs, account-based opportunities, and customer-facing moments.
What they're looking for
- Identify and prioritize partners that can create distribution, credibility,: pipeline, and category leadership, in addition to integration value.
- Expand Lattice’s reach into managers, functional leaders, and broader: business stakeholders through strategic ecosystem programs.
- Own partner-facing launch timing, marketplace distribution opportunities, and: Lattice’s presence in relevant third-party marketplaces.
- Represent Lattice at strategic partner events, virtually and in person, and: lead event-based commercial activation alongside partners.
