The opportunity
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
What you'll do
Define and execute SEO and organic discovery strategies across web, AI: search, and emerging platforms for key areas of the Coursera platform
Prioritize and execute SEO roadmap, driving content, technical, and: programmatic SEO initiatives with measurable impact
Partner with the SEO Content team, organic social, and paid media to optimize: and scale discovery, aligned to user intent and business goals
Act as an SEO subject matter expert, partnering with cross-functional teams: to drive adoption of best practices across marketing, product, and content work-streams
Lead technical SEO initiatives (indexing, site performance, structured data,: crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
Establish reporting to track visibility, traffic, engagement, and conversion,: and communicate insights to stakeholders
What they're looking for
- + years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
- Experience leading technical SEO initiatives in partnership with engineering teams
- Experience using SEO & data platforms (e.g., Google Search Console, Screaming: Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
- Demonstrated history of influencing cross-functional stakeholders and driving: measurable impact through SEO initiatives
