The opportunity
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
What you'll do
Own and execute the Japan field marketing plan across the full GTM funnel:: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support.
Design and deliver integrated marketing campaigns in partnership with the APJ: Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels.
Lead executive engagement programs in Japan, including executive roundtables,: CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying.
Develop and execute partner marketing programs in collaboration with key: Japan channel and alliance partners, driving joint pipeline and co-selling opportunities.
Oversee PR and communications activities in Japan, working with regional PR: resources to build Twilio's brand credibility and thought leadership in the market.
Plan and deliver a portfolio of demand generation programs including physical: and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs.
What they're looking for
- Leverage intent data and signal-based marketing tools (e.g. 6sense etc.) to: prioritize target accounts, time campaigns effectively, and ensure marketing investment is focused on in-market buyers.
- Work closely with the Japan SDR team to ensure strong lead handoff, campaign: follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates.
- Partner with Account Executives to support late-stage pipeline acceleration:: including targeted account-level programs, bespoke content, and customer reference activities that support deal progression through to close.
- Localise and adapt global and regional campaign assets, messaging, and: content (with agency support) for the Japanese market, ensuring cultural and linguistic relevance across all touchpoints.
