Field Marketing Manager, MexicoActive

Databricks
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The opportunity

As the Field Marketing Manager for Mexico, you will be the strategic bridge between marketing and sales for one of Databricks’ fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexico—turning customer insights, sales…

What you'll do

  • Consistently meet or exceed agreed marketing-sourced pipeline and revenue: contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion.

  • Establish an integrated, full-funnel field marketing engine that reliably: converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline.

  • Evolve field marketing in Mexico from event-centric execution to scalable,: repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.

  • Build a tight, trusted partnership with Mexico sales leadership where field: marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence.

  • Improve lead management performance from field programs (speed-to-lead,: routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel.

  • Increase the ROI of Mexico marketing investments by using attribution and: performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent.

What they're looking for

  • + years of B2B marketing experience, including 2–4 years in field marketing: or a closely related role with direct accountability for pipeline and revenue contribution.
  • Proven success building marketing-sourced pipeline in partnership with direct: sales and SDR/XDR teams, ideally in a high-growth or SaaS environment.
  • Hands-on experience designing and executing integrated, full-funnel programs: (e.g., events, digital campaigns, account-based initiatives, and partner activities) that move target accounts through the buyer journey and generate measurable pipeline.
  • Strong marketing operations aptitude, including working in Salesforce (or a: similar CRM) and a marketing automation platform to manage campaigns, leads, and attribution across the funnel.