The opportunity
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and…
What you'll do
Partner with Sales, advertisers, and agencies to shape learning agendas,: interpret results, and improve media performance.
Apply rigorous advertising measurement approaches across attribution,: incrementality, marketing mix modeling, and other relevant methodologies.
Develop scalable measurement programs and guidance that improve decisions and: adoption of rigorous measurement practices.
Shape advertiser-facing insights experiences that translate campaign and: audience data into actionable performance recommendations.
Conduct auction optimization analyses to identify delivery, pricing, and: performance opportunities that improve advertiser outcomes.
Communicate complex concepts clearly and uphold high standards for privacy,: quality, transparency, and responsible interpretation.
What they're looking for
- Have deep expertise (10+ years) in advertising measurement , including: experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
- Are a hands-on senior individual contributor who works directly with large: datasets using SQL, Python or R, and AI-enabled analytical workflows, without sacrificing rigor or judgment.
- Are a trusted client advisor who can navigate sophisticated advertiser: questions, measurement discrepancies, and executive conversations with clarity and sound judgment.
- Have designed or operated lift and incrementality programs , including: experiment design, power analysis, governance, diagnostics, and statistical quality standards.
