Senior Director, Lifecycle Marketing & RetentionNew$180K–$195K

The Senior Director, Lifecycle Marketing & Retention is responsible for shaping how Misfits Market engages, retains, and grows its customer base. This role drives sustainable growth by developing lifecycle marketing and retention strategies that strengthen customer engagement,…

What you'll do

• Lead, develop, and inspire a high-performing Lifecycle Marketing team,: fostering a culture of collaboration, ownership, and continuous improvement.

• Define and execute the lifecycle marketing strategy to increase customer: engagement, retention, winback, and lifetime value across owned marketing channels.

• Serve as the company's leader for customer retention, developing a deep: understanding of retention drivers and championing initiatives that improve long-term customer value.

• Partner cross-functionally with Product, Engineering, Brand, Merchandising,: Data, Finance, Operations, and Customer Care to influence customer experiences and align priorities that support retention.

• Develop innovative lifecycle strategies that leverage customer segmentation,: personalization, and automation to create relevant, measurable customer experiences.

• Build a culture of experimentation by identifying high-impact opportunities,: measuring results, and continuously improving performance through testing and learning.

What they're looking for

• –15 years of experience in lifecycle marketing, CRM, retention marketing, or: related customer marketing functions, with at least 5 years leading high-performing teams.
• Proven success developing lifecycle marketing and retention strategies that: drive measurable business growth within high-growth DTC or e-commerce businesses.
• Strong people leader with a demonstrated ability to coach, develop, and: inspire teams while fostering accountability, ownership, and collaboration.
• Deep expertise in customer lifecycle management, customer segmentation,: personalization, experimentation, and retention best practices.
• Exceptional analytical skills with the ability to translate complex data into: clear business insights and strategic recommendations.
• Proven ability to build strong cross-functional partnerships and influence executive leadership.
• Demonstrated experience with CRM platforms, marketing automation tools, and: customer data platforms (CDPs); Braze experience is preferred.
• Comfortable operating strategically while willing to dive into the details: when needed to support the team and business.