The opportunity
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of…
What you'll do
Own global paid channel strategy across Paid Search, Paid Social,: Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management.
Manage significant investment across a broad international portfolio,: balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
Optimize the full consumer journey from acquisition through activation,: engagement, retention, and monetization, with a focus on durable unit economics and cohort quality.
Develop audience, use-case, offer, and creative strategies that reach diverse: consumer segments and translate across languages, cultures, and stages of product maturity.
Partner with regional marketing and localization teams to prioritize markets,: adapt campaigns, and build repeatable international launch and scaling playbooks.
Drive experimentation and incrementality measurement, defining hypotheses,: designing tests, and translating consumer and market insights into channel decisions.
What they're looking for
- Partner cross-functionally with product, engineering, data science,: lifecycle, brand, and creative to improve conversion journeys, measurement foundations, and growth systems.
- Build AI-enabled creative, targeting, reporting, and optimization workflows: that increase iteration velocity and personalization while maintaining quality and brand integrity.
- + years of consumer growth, acquisition, or performance marketing experience,: ideally for a scaled global technology, marketplace, subscription, or mobile product.
- + years of deep, hands-on experience leading paid marketing across channels,: including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
