The opportunity
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of…
What you'll do
Own global paid channel strategy across Paid Search, Paid Social,: Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
Build and scale ABM programs across priority accounts and segments,: coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
Partner with Sales and GTM leadership to align investment with account: priorities, territories, pipeline goals, and product or solution plays.
Optimize performance across the enterprise funnel, from account engagement: and qualified demand through opportunities, pipeline, and revenue, with clear attribution and incrementality frameworks.
Develop audience and messaging strategies for buying committees, industries,: company sizes, use cases, and stages of the enterprise purchase journey.
Create a closed-loop operating rhythm with Sales and Marketing Operations: that turns account-level signals, pipeline quality, and win/loss feedback into channel decisions.
What they're looking for
- Design experiments and scalable playbooks across markets while accounting for: regional sales motions, localization needs, privacy constraints, and platform nuances.
- Build AI-enabled creative, targeting, reporting, and optimization workflows: that increase speed and personalization while maintaining quality and control.
- + years of B2B growth, demand generation, or performance marketing: experience, including meaningful ownership of enterprise programs.
- + years of deep, hands-on experience leading paid marketing across channels,: including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
