The opportunity
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of…
What you'll do
Own global paid channel strategy across Paid Search, Paid Social,: Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.
Build and optimize programs across self-serve, product-led, and: sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.
Partner with Sales and GTM teams to align campaigns with revenue priorities,: product launches, solution plays, account segments, and regional opportunities.
Optimize full-funnel performance from demand capture and qualified leads: through activation, pipeline, conversion, expansion, and long-term customer value.
Develop B2B audience, offer, and messaging strategies for decision-makers,: practitioners, company sizes, industries, and use cases.
Create strong feedback loops with Sales and Marketing Operations, using lead: quality, account engagement, pipeline progression, and customer insights to improve performance.
What they're looking for
- Drive experimentation and incrementality measurement, translating results: into scalable playbooks across markets, segments, and sales motions.
- Build AI-enabled creative, targeting, reporting, and optimization workflows: that increase iteration velocity while maintaining quality and control.
- + years of B2B growth, demand generation, or performance marketing: experience, ideally in high-growth technology or subscription businesses.
- + years of deep, hands-on experience leading paid marketing across channels,: including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
