The opportunity
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of…
What you'll do
Partner with product to set the company-wide vision, roadmap, and operating: model for lifecycle and owned-channel engagement.
Partner with Engineering, Product, Data Science, and Analytics to shape the: tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
Define scalable deployment workflows—including self-service and centrally: supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently.
Partner with Product Marketing Managers and other client teams to translate: audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
Lead the design, launch, iteration, and optimization of templates and: journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop.
Partner with Growth DS to build a measurement system that connects reach,: eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through sound experiments and holdouts.
What they're looking for
- Optimize the lifecycle portfolio—not just individual sends—by improving: inventory, relevance, personalization, prioritization, and per-user frequency.
- Inform our owned channel / upsell strategy–establish a high bar for: deliverability, user preferences, localization, and operational quality, and trust while influencing senior stakeholders across the company.
- + years of experience in lifecycle, CRM, retention, growth, product: marketing, or marketing technology, ideally in a global consumer or subscription business.
- A track record of building and scaling lifecycle tooling or platforms with: Engineering for multiple teams, products, audiences, or markets.
