The opportunity
WorkOS has a strong bottom-up, developer-focused GTM motion. Our growth team sits at the center of it, running the campaigns, events, and demand programs that put WorkOS in front of technical buyers.
What you'll do
Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up.
Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time.
Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience
Reporting: Track performance across programs and report on what worked,: surfacing what we should do more or less of.
Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance.
Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging.
What they're looking for
- Experience: a marketing role at a B2B software or technology company, ideally: one selling to a technical audience.
- Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct.
- Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased.
- Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader.
- Events Experience: Hands-on experience running or supporting events, from small dinners to conferences.
- Tooling: Comfortable in a modern marketing stack, including marketing: automation or email tooling, a CMS, and analytics.
- Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it.
- Self-starter: Previous startup experience, particularly in high-growth PLG organizations.
