The opportunity
OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns,…
What you'll do
Execute growth experiments across acquisition, activation, lifecycle, and early retention.
Build email, in-product, landing page, audience, messaging, and offer tests: that help SMB advertisers reach first spend and repeat value.
Use AI tools to prototype marketing assets, automate workflows, analyze: funnel data, generate creative variations, and build internal growth systems.
Partner with Growth, Product, Engineering, Data Science, and Marketing: Operations to turn strategy into shipped experiments and measurable learnings.
Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
Maintain experiment documentation, QA checklists, learnings, and performance readouts.
What they're looking for
- Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
- Help identify new ways to convert, activate, retain, and grow SMB advertisers.
- Have 4-7 years of experience in growth marketing, lifecycle marketing, GTM: engineering, marketing operations, product growth, demand generation, or performance marketing.
- Have shipped campaigns, experiments, automations, landing page tests,: lifecycle programs, or conversion initiatives.
