The opportunity
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to…
What you'll do
Lead growth marketing strategy: Set the vision and strategic direction for a high-performing team focused on accelerating product adoption, use case growth, and market expansion through data-driven marketing strategies.
Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions, partnering closely with Product, Operations, and other Marketing teams to accelerate customer adoption.
Develop and scale product use cases: Partner with Product and cross-functional teams to identify opportunities for existing and emerging use cases, developing customer segmentation, growth strategies, and marketing plans that drive incremental trips and sustained usage.
Inform market growth strategies: Build a team with a deep understanding of market performance, customer behavior, and competitive dynamics to diagnose growth challenges, identify opportunities, and prioritize marketing initiatives that improve business outcomes.
Lead loyalty marketing strategy: Shape and evolve Waymo's loyalty marketing programs, developing strategies to increase customer engagement, frequency, and long-term retention.
Translate insights into business impact: Establish measurement frameworks and performance goals for growth marketing initiatives, leveraging data and experimentation to evaluate effectiveness, prioritize investments, and drive measurable business results.
What they're looking for
- + years of experience in growth marketing, business strategy, product: marketing , or related functions within consumer technology, including experience leading high-performing teams, setting strategic direction, and delivering measurable business outcomes.
- Exceptional analytical and commercial judgment , with the ability to diagnose: business performance, understand growth drivers and constraints, evaluate investment tradeoffs, and translate complex data into strategies that deliver measurable business impact.
- Demonstrated success developing marketing strategies that drive product: adoption and sustained growth , leveraging customer segmentation, behavioral insights, and a deep understanding of the levers that influence customer engagement.
- Proven ability to influence and collaborate cross-functionally across: Product, Operations, Finance, Analytics, and Marketing to align business priorities and execute complex initiatives.
