GTM Engineer, WebActive

The opportunity

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. Toast’s Marketing Operations AI team is the central team responsible for improving…

What you'll do

  • Map the page and copy the production process, including the SEO, PMM, Legal: and Brand checkpoints, and build AI workflows that cut cycle time and rework.

  • Standardize requirements intake with templates, intake agents and automated briefs.

  • Build efficiencies in Contentful, its plug-ins and connected tools with Web Platform engineering.

  • Find and fix bottlenecks in the web scrum process, from prioritization through deployment.

  • Assist in building AI-powered experiences that improve visit-to-opportunity conversion.

  • Build first-party AI tools for use on the Web, including prompts and evals.

What they're looking for

  • Configure and improve third-party tools: on-site chat, data enrichment, voice AI and personalization.
  • Set guardrails for AI on the public website with Legal, Brand and Privacy.
  • Define success metrics, run experiments to prove impact, and monitor live tools.
  • Build reusable systems, and document playbooks so teams can run tools on their own.