The opportunity
We’re looking for a Head of Acquisition Marketing to lead Typeform’s acquisition engine.
What you'll do
Own Typeform’s end-to-end self-serve acquisition strategy, from paid media: through to web conversion and signup.
Lead and develop a team across acquisition and web, including our paid media and web functions.
Set the strategy, priorities, and roadmap for our acquisition channels,: identifying where we should invest, experiment, scale, or stop.
Lead paid acquisition across channels including paid search, paid social, programmatic, and retargeting.
Partner with the web team to improve conversion across the customer journey: through structured CRO and experimentation.
Build a rigorous testing culture across campaigns, audiences, creative,: messaging, landing pages, and web experiences.
What they're looking for
- Significant experience leading acquisition, growth, or performance marketing,: ideally within a B2B SaaS or PLG business.
- Deep expertise across paid search, paid social, programmatic, and retargeting.
- A strong track record of scaling acquisition while improving efficiency and unit economics.
- Experience leading web conversion optimization and experimentation programs.
- A strong understanding of PLG funnels and the journey from acquisition through activation and conversion.
- Strong analytical skills and a deep understanding of metrics such as CAC, LTV, ROAS, and conversion rates.
- Experience with web analytics, attribution, and BI tools.
- Experience building, leading, and developing high-performing teams.
