The opportunity
About the Team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build…
What you'll do
Define the end-to-end enterprise advertiser marketing strategy across: awareness, consideration, pipeline creation, adoption, expansion, and long-term growth.
Develop OpenAI’s enterprise advertising narratives, positioning, and: messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement.
Build compelling brand positioning that establishes OpenAI as a trusted,: differentiated platform for enterprise advertisers and agencies.
Lead category thought leadership programs and content strategy that position: OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement.
Create executive storytelling frameworks and high-impact communications for: senior client engagements, keynote presentations, media moments, and industry conversations.
Develop strategic sales enablement programs, positioning, and materials that: help commercial teams articulate differentiated value across industries, customer segments, and buying audiences.
What they're looking for
- Lead the development of flagship customer stories, case studies, and proof: points that demonstrate measurable business outcomes and advertiser success.
- Build integrated demand generation and account-based marketing programs: targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations.
- Define industry-specific narratives and go-to-market strategies across key: verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel.
- Own OpenAI’s presence and narrative strategy at major industry events: including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO.
