The opportunity
Customer Lifecycle Marketing (CLM) is responsible for engaging and nurturing customers through their entire lifecycle and across the Justworks platform. The function plays a critical role in growing Justworks’ business by helping to grow the number of customers on the platform,…
What you'll do
Customer Lifecycle Portfolio: Design and manage a portfolio of customer marketing programs spanning acquisition, activation, retention, expansion, and advocacy that enables Marketing to achieve its customer growth and revenue contribution goals.
Journey Architecture: Partner with Product Marketing to design and build the audience segments, triggers, sequences, and delivery logic required to ensure customers receive the right touchpoint at each stage of their journey.
Lifecycle Channels: Own the playbooks, processes, and standards that drive the execution of core customer engagement channels (email, in-product, and SMS) and partner with Customer Success and Sales to integrate with human-led channels.
Performance Measurement: Partner with Marketing Insights to measure and understand the impact of Customer Lifecycle Marketing on key customer and platform metrics and use these findings to optimize program performance.
Customer Lifecycle Team: Lead and develop a high-performance Customer Lifecycle Marketing team (currently three senior individual contributors), enabling them to grow their impact, expertise, and ownership.
Operations Partnership: Partner with Marketing Operations to translate the lifecycle strategy and playbook into the system capabilities and operational processes required to execute, measure, and optimize.
What they're looking for
- Camaraderie: Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information,: understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere.: You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest: and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
