The opportunity
We're hiring a Head of Demand Generation to own Asana's global pipeline engine. Lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments, translating Asana's new agentic positioning into campaigns that generate real pipeline and accelerate revenue.
What they're looking for
- Bring an AI-first approach to demand generation workflows, utilizing: automation for campaign launches, optimization, content personalization at scale, and reporting.
- Lead, develop, and scale a high-performing demand generation team,: establishing demand gen pods to drive cross-functional alignment and eliminate random acts of marketing.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Extensive experience in B2B demand generation, with a proven track record in: enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ.