Head of Growth (AD), Pets TableActive$151K

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust.

What you'll do

• Own a large DTC marketing budget and steer spend allocation across channels: to hit growth and efficiency targets

• Be accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channels

• Sit across and manage strategy and execution for a diversified mix of: channels including paid social, search, display, affiliate, influencer, direct mail, CTV and more

• Own relationships with external vendors, agencies, freelancers, affiliates,: setting expectations and holding partners accountable for performance

• Identify, test, and scale new/emerging channels and growth opportunities to diversify acquisition

• Design and run tests across creative, discounts, and landing pages: clearly documenting results and building business cases that quantify impact

What they're looking for

• Partner cross-functionally with Creative, Tech, Analytics, and CRM teams
• Build and maintain reporting that tracks performance against targets,: surfacing key trends and strategic opportunities to leadership
• Present performance, plans, and recommendations to senior leadership on a regular cadence
• Jump in hands-on where needed, whether that’s digging into a performance: anomaly, onboarding a new vendor, creating Meta ads yourself