The opportunity
Our Japan Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe’s solution offerings. Japan Marketing is a sales-aligned team, partnering closely with the Japan GTM…
What you'll do
Lead marketing for Japan across all customer segments, with strong: coordination with Sales leadership; customer segments include enterprise, digital native, software platforms, small businesses, and startups
Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.
Develop a strong trusted relationship with the Japanese sales team, working: closely with the sales leadership and sales development to jointly grow pipeline.
Partner with Asia Pacific demand generation and product marketing to refine: our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand
Define and execute full funnel Japan marketing plans including digital: marketing, demand generation campaigns, sales prospecting programs and ABM, virtual and in-person field events, and third party tradeshows and conferences
Track, measure, and communicate program results, continually optimize for: efficiency and scale, and seek to generate new global best practices through experimental efforts
What they're looking for
- + years of relevant B2B marketing experience leading a Japan marketing: function across multiple customer segments including specific experience with content localisation and content marketing, event management, partnership marketing, and multi-touch campaigns to generate demand.
- At least 5 years managing teams, with a track record of setting a clear: strategy, developing talent, and leading through change
- Proven track record of defining and executing Japan B2B marketing strategies: that deliver against funnel metrics and KPIs
- Strong written and verbal communication skills (both Japanese and English),: including being able to convey complex topics with simplicity
- Proven leadership capability and effectiveness working collaboratively and cross functionally:
- Experience working closely with Sales teams, including joint planning and: execution, driving disciplined lead follow up, and earning trust as a strategic business partner
- Experience working as a Japanese leader partnering with global marketing: teams, and leveraging central APAC capabilities and resources to lead growth in field marketing programs and events, executive programs and partner programs.
- Experience scaling through/and or leveraging agency and contractor resources